Data delivery and technical notes

Data transmission
At the latest by print deadline to: lz-anzeigen@dfv.de

Printing and binding methods
Commercial web printing, (Heat-Set), newspaper fold (LZ), saddle stitched (LZ direkt),

Paper quality LWC
Dot gains
Colours
40 % area: 16 % (tolerance ± 4 %)
80 % area: 11 % (tolerance ± 3 %)
Black
40 % area: 19 % (tolerance ± 4 %)
80 % area: 13 % (tolerance ± 3 %)
Minor dot gain deviations may result within the web offset printing tolerance range.

Colours according to euroscale
Colour sequence Black, cyan, magenta, yellow

 

Data formats
Digital data are required in PDF/X-3 format having the “PSO LWC Standard” profile. Open-format data must be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.

Data archiving
Data is archived. It is therefore usually possible to run unmodified repeats. However, we do not assume any warranty for data.

Warranty
In the event that incomplete or deviating data is delivered (texts, colours, images), we do not assume liability for the print result. There is a charge for faulty exposures due to incomplete or faulty files, incorrect settings or incomplete information. The same applies for any additional setting and lithography work as well as creation of additional proofs.

Delivery address
Societätsdruck, Westdeutsche Verlags- und Druckerei GmbH
Warenannahme Akzidenz
Kurhessenstr. 4 - 6, 64546 Mörfelden-Walldorf

Delivery Note
"For Lebensmittel Zeitung, Isssue... "
Delivery by the advertising deadline at the latest

Data Delivery
Up to 12 days before the start of the campaign please email to:
lz-anzeigen@dfv.de

Sizes and file formats
All formats must not exceed 120 KB (mobile formats 60 KB). Please use one of the following file formats: jpg, gif, png, html5 (only for website bookings).

Destination Link
To be specified for each banner and must begin with "https"; click-count URLs provided by the customer (must necessarily redirect to the target website!) and tracking pixels (exclusively in https format!) can be included. ATTENTION: As of December 2019, http pages are no longer loaded from version 79 of the Google Chrome browser. Please make sure that you only send us links according to the https protocol.

Third-Party Advertising, HTML 5 possible as redirect
Third-party delivery via an ad server is possible. Liability lies with the customer, no counting of AdClicks by LZ Medien.

Technical notes for LZ E-Paper advertising
Target link: Specify for each e-paper link of the 1/1 or 1/2 ad. Please ensure iOS and Android compatibility of the linked content.

Data delivery E-Paper advertising
By Tuesday before LZ publication date please email to:
lz-anzeigen@dfv.de

General Tracking Guidelines
You have the option of supplying a tracking pixel for impression tracking and a clickcommand tracker for measuring clicks.

The use of the collected tracking data is limited exclusively to the booked campaign and to the booked period on our websites. Any further use or sale of the data to third parties is prohibited.

Note on technical service providers (vendors)
Please also name the technical service providers that will be used. A service provider/vendor may only be used if it is already implemented in the Consent Management Platform and, of course, only in the case of existing user consent.

Tracking notes under TCF  
As soon as a tracking / pixel / TAG is used in a campaign that processes personal data, the following points must be taken into account.

All URL-based components of an ad (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} for processing the TC string, where XXX is the numeric vendor ID according to the global vendor list of the IAB.

Example:

In order for us to be able to recognize and find this GDPR macro in the future, we require information at least 5 working days before the start of the campaign as to how and where this GDPR macro is delivered in the redirect, in scripts, iframes and/or any other tracking. All advertising tags/tracking to be used by us must contain these GDPR macros.

Note technical service providers (vendors)

In addition, please name the technical service providers that will be used. A service provider/vendor may only be used if it is already implemented in the Consent Management Platform and, of course, only if user consent is available.