1. Home
  2. LZ direkt

About LZ direkt

Text About LZ direkt
LZ direkt provides direct access to the people and movers and shakers in the area
of the POS community - from owners and store managers to qualified specialist staff.

In the monthly magazine, on www.lzdirekt.de, the weekly newsletters and the social media channels
social media channels, you'll find a wealth of trends, POS ideas, interviews, knowledge
and entertainment about the POS.

For your visibility among people at the POS

65,104

circulation actually
distributed monthly1

44

how long each issue
is read in minutes2

95 %

of EDEKA and REWE retail
stores receive LZ direkt3

Ø 7.4

Readers per copy4

(1) IVW, Q3/2024

(2) LZ direkt reader survey 2020, GIM Gesellschaft für Innovative Marktforschung, Wiesbaden.

(3) LZ sales analysis, May 2021

(4) LZ direkt reader survey 2020, GIM Gesellschaft für Innovative Marktforschung, Wiesbaden. Readers per copy as estimated by respondents

The digital channels of LZ direkt

10,271

newsletter recipients each Tuesday1

37,000

Visits per month2

16,564

Social Media Follower3

85 %

of LZ direkt digital readers
have access to product orders4

(1) Recipient file, LZ direkt Newsletter, April 2024

(2) PIWIK Pro, evaluation sessions April 2024

(3) Follower of the LZ direkt social media channels: Facebook, Instagram, LinkedIn, X, Tik Tok, November 2024

(4) LZ direkt Digital users survey 2021, retail target group, Karwath Marktforschung, Oldendorf

LZ direkt
LZ direkt Print Formats
The right format for every message and every goal.
An overview of LZ's print formats.
LZ direkt
LZ direkt Digital Formats
Discover the digital channels of LZ direkt from the classic
newsletter to sponsored posts. The digital formats of LZ direkt
at a glance.