(1) IVW, Q3/2024. The IVW total number counts usage options for the media brand LZ at various touchpoints. Paid content counts users of protected online content.
(2) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers.
(3) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers. Readers per copy as estimated by primary reader.
(4) LZ sales analysis, January 2023