Presence among German trade decision makers despite lack of trade fairs

Flanders Investment & Trade (FIT) supports the international activities of Flemish companies, e.g. through promotional activities in trade media and at trade fairs.

Placement of banners (medium rectangle) ww.lebensmittelzeitung.net and a text ad in the LZ newsletter.

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Placement of the advertisement in the assortment theme "Confectionery" in LZ 04/2021

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Communication solution:

Flanders Investment & Trade (FIT) was recommended a cross-media campaign in LZ Medien. In the Lebensmittel Zeitung, the ad was placed in the assortment theme "Confectionery". In addition, a text ad was placed in the daily newsletter to hint at the diversity of Belgian confectionery manufacturers. The campaign was rounded off with a banner placement on www.lebensmittelzeitung.net. In this way, retail decision-makers encountered the "Taste Flanders' Finest" campaign in various ways.

Kampagnenüberblick

Kommunikationsziele:
Imagewerbung für belgische Süßwaren und Bewerbung der Unternehmensbroschüre: „Taste Flanders‘ Finest“

Zielgruppe:
Die Entscheider in den Handelszentralen, selbstständige Kaufleute, Einkäufer und Category Manager (FMCG)

Kampagnenzeitraum:
Zeitraum der ISM – KW 05/2021

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