No other area is as characterized by impulse purchases as the checkout zone in food retail. The new LZ direkt white paper on the checkout zone explains which factors, in addition to design, store fitting and service, are important to ensure that customers can easily find their way around and make a purchase decision quickly.
The most important dates at a glance:
LZ direkt Whitepaper
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Check-Out Zone
21.10.2025
30.09.2025
Take advantage of this unique environment and present your products or your solutions for an optimal shopping experience and product presentation at the POS and reach your target group.
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